Updated: Jan 17
Want to step up your Marketing plan? | Lessons from Cincinnati Black Music Walk of Fame
The experience of the Black Music walk of fame was refreshing and exhilarating. The success resulted from consistent hard work and sheer devotion to creating a cultural impact.
“It was a complete learning experience. Not just learning how to put things together to produce a smooth event, but the promotion and marketing were as crucial as everything else.”
For an event to be successful, it depends a lot on the turnaround on the primary event day. The cheering crowd in a vast number matters a lot—it uplifts everyone’s spirit and the zeal created to work with more power.
And we as a team did not leave any stone unturned to make sure that the event leaves its mark in the history of our cultural music celebration.
Just be everywhere and talk about your event; that makes your audience know and relate to you. We used Guerrilla Marketing as a source of unconventional yet surprisingly intelligent ways to interact and engage with our audience. It helped us in creating immense popularity and shout-outs, and that was evident from the crowds that showed up in large numbers.
Everything you need to know about 7 Strategies we used.
We followed a very strategic marketing plan to make sure the word was spread in every corner of the country. And we saw thousands of visitors flock to the region to celebrate and have fun.
1. FACEBOOK | SOCIAL MEDIA
Facebook is a platform with fantastic potential for immense growth and reach. We built a direct connection with the community through Facebook advertisements. All the followers there feel a type of belonging, and we got great engagement and feedback.
2. TELEVISION ADS
Advertisements on commercial media and Television also can outreach the whole family. Tv also has a vast audience; to be honest, it still is the King when we track back the advert results. Running on a full screen without decluttering webpage content—this classic course of action still works wonders in the marketing world.
3. PRINT MEDIA | NEWSPAPER
We also used print media to its full potential. We made sure to be significantly presented in numerous newspaper articles and front-page headlines. It’s a cost-effective way to make your presence felt all over and access specific demographics that are otherwise difficult to reach through other mediums.
4. THE PRESS COVERAGE | INTERVIEWS
The National press coverage was generated by numerous detailed interviews by the people responsible for the Black Music Walk of Fame event. They turned out to build more trust and create a positive image of our Cultural Fest. We highlighted the most exciting parts of the event and what people can expect from us.
5. BILLBOARDS AND HOARDINGS
We made announcements on billboards to get imprinted in everybody’s minds and leave a lasting impact. On average, nearly ten billboards created hype about the Black Music Walk of Fame event.
6. FLYERS | ALL OVER
We also did promotions across Ohio by putting up Flyers. This proved to be a very effective and versatile marketing tool. People physically coming across the flyer were reminded of the event and rapidly communicated our message at a glance. Also, QR codes—Discount codes or free parking space can act as a catalyst.
7. PERSONAL INVITES
We also send out personal invites, which uniquely solicit people. A bespoke invite can provide a personal touch and allow the attendees to feel appreciated and respected.
To sum up, our event extensively taught us the value of actively engaging on every commercial platform to promote an event. It leaves a lasting impact through audio and visual media. And through these essential pointers to giveaway, we want you to take the next big step in your marketing plan. So don’t wait; if you are working on a big event and need marketing tips and ideas, work on these data-driven insights and go pro on the marketing game.